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Equity Crowdfunding in Europe – a New Financial Phenomenon for Gen-Z Entrepreneurs
K. Bhanu Prakash1, P. Siva Reddy2, K. Ravikiran Vasaswi3

1K. Bhanu Prakash, School of Management Studies, LBRCE (A), Mylavaram, Krishna (Andhra Pradesh), India.
2P. Siva Reddy, Professor & CFO, GIET (A), Rajamahendravaram, East Godavari (Andhra Pradesh), India.
3K. Ravikiran Vasaswi, Assistant Professor, School of Management Studies, LBRCE (A), Mylavaram, Krishna (Andhra Pradesh), India.
Manuscript received on 12 May 2019 | Revised Manuscript received on 19 May 2019 | Manuscript Published on 23 May 2019 | PP: 1944-1949 | Volume-7 Issue-6S5 April 2019 | Retrieval Number: F13480476S519/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Today’s α is Tomorrow’s β and Future’s γ. The fresh winds and waves in the Science of Analytics, Digitalisation, Artificial Intelligence (AI), Virtual and Viral Technologies forcing the ‘Alternative Investing’ into the 3-Phase. Equity Crowd Funding evolved as an ‘Alternative Investment-3.0’ (KPMG) and emerged as a new financial phenomenon for raising capital from the crowd online (Forbes).Gen-Z Entrepreneurs are plugged in like no other Generations and targeting Start-Ups and Small Businesses to focus on next wave of growth. The Equity Crowd Funding is set to be valued more than $93 billion by 2025, is an indicative of its progress in recent years(World Bank). In European Context, the positive and dynamic appraisal routine and rules, high volumes and valorem, independency and straightforwardness of European Taxonomy, the valuable stone and clear regulatory and definitive system in Europe, without a doubt, a mooting point for the examination. The EU capital searchers (individuals) and capital providers (swarm funders) differentiate as demonstrated by the necessities and tendencies. From now on, the ECF is on the high rise and rapidly creating money related scene that interfaces Start-Ups, Stand-Ups and Small Business to flourish in EU. The present examination is expressive, inventive, and exploratory and considers Top-12 Operative ECF Platforms in Europe. The prime objective of the examination is to survey the fiscal similarly as operational execution of ECF. The ‘Inductive Content Analysis, Cross Sectional Study, and One-Way ANOVA’ structure the reason, in order to get encounters and draw conclusions. The examination and components of ECF are presented and recommended ‘Managerial Sand-Box, Algorithm-Driven Mechanism and Market Orientation and Digital Compliance’ to pull in and hold budgetary authorities. In pronouncement, the future, progression and accomplishment of ECF rely upon the contacted off premiums, innovative musings, and moving relationship of Gen-Z Entrepreneurs, Intrapreneurs, Investors, and Policy Makers taking all things together.
Keywords: Financial Equity Entrepreneurs Europe Algorithm Analysis.
Scope of the Article: Financial and Scientific Applications of All Kind