Understanding the Effect of Service Value Network in Transformation of Society
Mithilesh Pandey1, Neelam Nakra2, Rajesh Poonia3
1Mithilesh Pandey, Department of Management, Lovely Professional University, Phagwara (Punjab), India.
2Neelam Nakra, Department of Management, Lovely Professional University, Phagwara (Punjab), India.
3Rajesh Poonia, Department of Management, Lovely Professional University, Phagwara (Punjab), India.
Manuscript received on 12 May 2019 | Revised Manuscript received on 19 May 2019 | Manuscript Published on 23 May 2019 | PP: 1794-1796 | Volume-7 Issue-6S5 April 2019 | Retrieval Number: F13210476S519/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of this study is to explore how network participants “exchange value” towards the transformation of society rather than contribute solely for individual benefit. The study uses qualitative approach and depth interviews method has been used to obtain the opinion of network members in a service value network. The study found that dairy farmers feel empowered as part of co-producing group and this strengthens their trust in the service value network. Milk unions contribute to the service value network through co-marketing of milk. Consumers play a role in service value network and make their impact through social consumption. It can help various entrepreneurial groups to form SVNs and help in promoting the well-being of society. The study has established a relation between service value network and social transformation. The model can help social entrepreneurs to understand the micro aspects of service value networks and create new business models based upon it.
Keywords: Social Value Network, Social Capital, Social Transformation, Value Creation.
Scope of the Article: Network Architectures