The Study on Risk Tolerance Level of Individual Investors and Comparing to Various Investment Avenues
S. Ponmuthumari1, M. Senthil Mathi2

1S. Ponmuthumari, Assistant Professor, Department of Commerce, Dr. M.G.R Educational and Research Institute, Deemed to be University, Chennai (Tamil Nadu), India.
2M. Senthil Mathi, Assistant Professor, Department of Commerce, Dr. M.G.R Educational and Research Institute, Deemed to be University, Chennai (Tamil Nadu), India.
Manuscript received on 03 May 2019 | Revised Manuscript received on 15 May 2019 | Manuscript Published on 23 May 2019 | PP: 208-211 | Volume-7 Issue-6S5 April 2019 | Retrieval Number: F10340476S519/2019©BEIESP
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Abstract: The investment of an individual seems to be more important than the earnings. As such the earnings will be helpful today to meet the current expenditure but only the investment will secure every investor from inflation and he has to select the right investment avenue. This study will bring awareness for the investors to identify and to understand the risk level in various investment avenue namely Life Insurance, mutual fund, Public provident fund and National saving certificate. To understand the wide investment avenues and the risk involved in the choice, T-test and paired sample T test is utilized as statistical tool, the study has also made to compare the risk involved among the investment avenue comparing Life insurance with other investment avenues. The public provident fund and national savings scheme faces under same category. To conclude higher the risk, higher the returns, the investor runs the investors marathon, to beat inflation, therefore it always depends upon the individual investors to tolerate risk.
Keywords: Risk Individual Scheme Awareness.
Scope of the Article: Simulation Optimization and Risk Management