User Requirements Analysis and Persona for Mobile Application Guide for Infrequent Flyers (MAGIF)
Sobihatun Nur Abdul Salam1, Aeni Zuhana Saidin2, FathinNabilah Mohd. Razif3, Rawdhah-Nadhirah Zainal4, Puteh Ramli5
1Sobihatun Nur Abdul Salam, Institute of Creative Humanities and Multimedia Innovation, School of Multimedia Technology and Communication (SMMTC), Universiti Utara Malaysia.
2Aeni Zuhana Saidin, School of Multimedia Technology and Communication (SMMTC), Universiti Utara Malaysia.
3FathinNabilah Mohd. Razif, School of Multimedia Technology and Communication (SMMTC), Universiti Utara Malaysia
4RawdhahNadhirah Zainal, School of Multimedia Technology and Communication (SMMTC), Universiti Utara Malaysia
5Puteh Ramli, Malaysia Airports Berhad, Sultan Abdul Halim Airport, Kedah.
Manuscript received on 24 March 2019 | Revised Manuscript received on 03 April 2019 | Manuscript Published on 27 April 2019 | PP: 178-184 | Volume-7 Issue-6S2 April 2019 | Retrieval Number: F10260476S219/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper discusses about the user requirements analysis phase and user persona for Mobile Application Guide for Infrequent Flyers (MAGIF). Both groups of flight passengers, no matter frequent or infrequent have evaluated the types of services provided by the airlines differently based on other research done previously. Hence, there is a significant distinction between these two groups in terms of their perception towards airline’s services thus, both groups need to be treated differently. Following that, MAGIF is going to be developed to cater towards those infrequent flyers. Before proceeding with the design and development processes, the requirement analysis phase was conducted to identify the content and user preferences for a mobile application. This study has utilized both qualitative and quantitative methods to acquire the list of requirements from the client and also the targeted users. As a result, the user requirements and user persona for MAGIF were identified.
Keywords: Infrequent Flyers; Frequent Flyers; Airport Experience; Flight Experience; Flight Passenger.
Scope of the Article: Mobile Applications and Services for IoT