Development of Virtual Reality Advertisement for Housing Advertising in Kedah
Mazri Yaakob1, Faisal Zulhumadi2, Muhamad HarisAizat Ishak3
1Mazri Yaakob, School of Technology Management and Logistics, Universiti Utara Malaysia.
2Faisal Zulhumadi, School of Technology Management and Logistics, Universiti Utara Malaysia.
3Muhamad HarisAizat Ishak, School of Technology Management and Logistics, Universiti Utara Malaysia.
Manuscript received on 24 March 2019 | Revised Manuscript received on 03 April 2019 | Manuscript Published on 27 April 2019 | PP: 132-135 | Volume-7 Issue-6S2 April 2019 | Retrieval Number: F10200476S219/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper identifies the use of VR technology in housing advertising industry in the development of a Virtual Reality (VR) based advertisement. This paper focuses on developing image-based VR for the adverts and finding a suitable Internet based platform for viewing these adverts. A show house developed by Amzed Development S dn. Bhd. was chosen as a subject for the VR advertisement development. In the research of this paper, much literature was retrieved and reviewed to identify the use and development of VR advertisement in housing advertising industry. The chosen subject is represented in an image-based VR advertisement and viewed in an Internet based application. The developed VR advertisement was analysed based on the results and developing process, to identify its benefits.
Keywords: Housing Advertising; Housing Advertisement; Image-based VR; Virtual Reality (VR); VR Advertisement.
Scope of the Article: Virtual Reality