Consumer Preference and Brand Awareness towards Cosmetic Product in Calicut City, Kerala
Athulya V1, M. Ramya2
1Dr. M. Ramya, Assistant Professor, Department of IB, HIndusthan College of Arts & Science, Nava Coimbatore (Tamil Nadu), India.
2Athulya V, Ph.D Research Scholar, Department of Commerce, Hindusthan College of Arts & Science, Nava Coimbatore (Tamil Nadu), India.
Manuscript received on 07 February 2019 | Revised Manuscript received on 13 February 2019 | Manuscript Published on 19 February 2019 | PP: 441-442 | Volume-7 Issue-5S January 2019 | Retrieval Number: ES218001751919/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Cosmetic Industry covers a wide range of products and services and it continues togrow, evolve, a profitable opportunity which enhances the growth of this industry. Thegrowth of the economy and the internal and external policies of the government has leadto the emergence of market where the consumers’ face a situation of choosing the productamong its alternatives. The buyers come to the market place with some hope, andthey choose that brand of the product that satisfies their expectations. The consumerspreference over the product has been influenced by a host of factors like the quality ofthe product, price, etc. which in turn are being determined by the social, economicconditions of the consumers” together with the nature of the usage of the product. This study has made an attempt inunderstanding the consumers’ preference and brand awareness towardscosmetic products in Calicut City.
Keywords: Cosmetics, Consumer Preference, Brand Awareness.
Scope of the Article: Context Awareness and Personalization