Entrepreneurial Opportunities for the Sustainable Development of Madurai Tourism
S. Rajamohan1, A. Sathish2
1Dr. S. Rajamohan*, Professor and Director i/c, Alagappa Institute of Management, Karaikudi.
2A. Sathish, Ph. D Scholar, Alagappa Institute of Management, Karaikudi.
Manuscript received on January 02, 2020. | Revised Manuscript received on January 15, 2020. | Manuscript published on January 30, 2020. | PP: 1597-1604 | Volume-8 Issue-5, January 2020. | Retrieval Number: E4593018520/2020©BEIESP | DOI: 10.35940/ijrte.E4593.018520
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The tourism industry has tremendous capacity to generate direct, indirect and induced entrepreneurial opportunity. The tourism industry can be divided into five career areas such as accommodation, food and beverage services, recreation and entertainment, transportation and travel services. All of these areas involve providing business opportunity at different levels of socio economic people. Hotels, restaurants, tour operators and travel agency have been providing direct business opportunity to people at different level of local community. Hence the study made an attempt to discuss the entrepreneurial opportunity existed Madurai district, Madurai is the one of the important tourist place in India especially in Tamilnadu where we able to find many kind of tourism like heritage, cultural, religious and recreation places.
Keywords: Entrepreneurship, Tourism Entrepreneurship, Pilgrims Of Madurai, Factor Analysis.
Scope of the Article: Predictive Analysis.