Influence of Consumer Profile on Adoption of Fintech Products with Reference to Vijayawada City, Ap
J. Katyayani1, Ch.Varalakshmi2
1Dr. J. Katyayani, B.Tech., M.B.A., Ph.D., M.Tech., Professor, Department of Business Management, Sri Padmavathi Mahila Viswa Vidyalayam, Tirupathi (A.P), India.
2Ch. Varalakshmi, Research Scholar, Department of Business Management, Sri Padmavathi Mahila Viswa Vidyalayam, Tirupathi (A.P), India.
Manuscript received on 15 February 2019 | Revised Manuscript received on 06 March 2019 | Manuscript Published on 08 June 2019 | PP: 455-457 | Volume-7 Issue-5S4, February 2019 | Retrieval Number: E10950275S419/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In this modern era there is rapid growth of electronic transactions in the finance field .There are various electronic means like NEFT,RTGS,EFT,IMPS, plastic money, internet banking, mobile banking, instant payment applications, block chain, crypto currency, Electronic wallets, online transactions in stock markets etc.. Software industry is playing key role in the finance sector. Financial corporations are also adopting digital tools while delivering the services to their customers. In this study various demographical factors such as gender, age, educational qualification, marital status, occupation, annual income were considered and found impact of various demographical factors on users interest to adopt the fintechnology.
Keywords: Block Chain, Crypto Currency, Digital Tool, Electronic Wallets, Monetary Transaction.
Scope of the Article: Digital Clone or Simulation