Customer Preference for Online Shopping in Coimbatore District
V. Mathan Kumar1, R. Velmurugan2
1V. Mathan Kumar, Assistant Professor, Department of Commerce, Karpagam Academy of Higher Education, Coimbatore (Tamil Nadu), India.
2R. Velmurugan, Associate Professor, Department of Commerce, Karpagam Academy of Higher Education, Coimbatore (Tamil Nadu), India.
Manuscript received on 13 February 2019 | Revised Manuscript received on 09 April 2019 | Manuscript Published on 28 April 2019 | PP: 280-282 | Volume-7 Issue-5C February 2019 | Retrieval Number: E10630275C19/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Online Shopping is a major growth in the field of e-commerce and will certainly be the upcoming buzz word of shopping across the world. In the present era, all business houses are managing their business online and initiate necessary steps to sell their products or services online. The development of internet has brought about a sea change in the way shopping is done. The Internet and the World Wide Web (www) have radically changed the way customers search for and use information. The Internet, which was previously conceptualized as an instrument for gathering information has turned out to be an inseparable part of business now. For any business, the key towards their continued existence and growth depends on how well it can incorporate this medium i.e., online shopping. In order to put up for sale anything online, the manufacturers / sellers have to take into consideration who their customers are, what their spending habits and what type of products and services they prefer. The present study has been carried out to identify the factors associated with the level of preference for online shopping among customers.
Keywords: Preference Online Shopping Internet Web.
Scope of the Article: Online Learning Systems