Relationship of Temple Infrastructure with Devotees’ Spiritual Experience with Special Reference to Arulmigu Subramanya Swamy Temple, Kundrathur, Chennai
B.Eswaran1, K.Anandanatarajan2
1B.Eswaran, Assistant Professor, Department of Business Administration, Alpha Arts and Science college, Porur, Chennai, India.
2Dr.K. Anandanatarajan, Associate Professor at Department of Business Administration, Annamalai University, Chidambaram, India.
Manuscript received on November 12, 2019. | Revised Manuscript received on November 25, 2019. | Manuscript published on 30 November, 2019. | PP: 5697-5701 | Volume-8 Issue-4, November 2019. | Retrieval Number: D8365118419/2019©BEIESP | DOI: 10.35940/ijrte.D8365.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Spiritual Marketing Is The Ability To Articulate & Convey The Authentic Beliefs Around A Service, Product Or Brand Transparently, Consciously And With The End Users Benefit In Mind. This Study Is Related To Spiritual Marketing And Trying To Find Out The Relationship Of Temple Infrastructure With Devotees’ Spiritual Experience Who Does Darshan At Arulmigu Subramanya Swamy Temple, Kundrathur, Chennai. As The Researches Are Very Primitive In The Area Of Spiritual Marketing, The Variables Were Identified Through Literature Survey And By Conducting A Focus Group Interview With The Subject Experts, Temple Priests, Hindu Religious And Charitable Endowment Department Officials And Few Devotees. The Questionnaire Was Formulated And Pilot Study Was Conducted Using 39 Samples. Then Reliability Test Was Done Using Cronbach’s Alpha. Primary Data Was Collected From The Devotees Who Does Darshan At Arulmigu Subramanya Swamy Temple Through Simple Random Sampling For Infinite Population. Using Cochran’s Formula For Infinite Population, The Sample Size Was Determined As 384. The Primary Data Was Collected And Analysed Using Various Tests Such As Independent Sample T Test, Correlation, And Anova. Finally, Through This Research It Was Identified That Temple Infrastructure Is Not Related To The Devotees’ Overall Spiritual Experience.
Keywords: Beliefs, Spiritual Experience, Spiritual Marketing, Temple Infrastructure.
Scope of the Article: Internet Technologies, Infrastructure, Services & Applications.