Youths’ Perception towards Mobile Driven Financial Inclusion in Gwalior City
Sapana Gupta1, K.S. Thakur2
1Sapana Gupta, Research Scholar School of Commerce and Business Studies Jiwaji University, Gwalior (M.P.), India.
2Prof. K.S. Thakur, Dean of Faculty School of Commerce and Business Studies Jiwaji University, Gwalior (M.P.), India.
Manuscript received on November 20, 2019. | Revised Manuscript received on November 26, 2019. | Manuscript published on 30 November, 2019. | PP: 3033-3039 | Volume-8 Issue-4, November 2019. | Retrieval Number: D7716118419/2019©BEIESP | DOI: 10.35940/ijrte.D7716.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The need for mobile phones has become inevitable in current world scenario. Mobile phones not only add to the convenience and security but also signify the status symbol. Mobile phones are considered as an opportunity for most of the organization to deliver their services. Banking industry is also facilitating various services via mobile phones. Mobile phones are playing an important role in financial inclusion since large numbers are still unbanked or financially excluded. Mobile banking is center of attraction to the youths. This study attempts to study the perception of the youths towards mobile driven financial inclusion in Gwalior city and to access the factors influencing the use of mobile in financial services in Gwalior City. The study covers the respondents of age group 18-40 years. The study framed the TAM model using the four factor i) Perceived Ease of Use, ii) Perceived Usage, iii) Perceived Usefulness and iv) Actual Usage. The study derived the TAM model sequencing influence perceived ease of use to perceived usage, perceived usage to perceived usefulness and perceived usefulness to actual usage. Although study contains certain limitation still has some implications providing recommendation for the improvement and modification of the mobile banking services and make them more friendly and secure.
Keywords: Actual Usage, Financial Inclusion, Mobile Banking, Perceived Ease of Use, Perceived Usage, Perceived Usefulness, TAM Model.
Scope of the Article: Industrial, Financial and Scientific Applications of All Kind.