Digital Interactions and Internationalisation of Small, Medium Enterprises
Azlina Mohamad1, Adriana Mohd Rizal2, Rohaida Basiruddin3, Suzilawati Kamarudin4
1Azlina Mohamad*, Azman Hashim International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia.
2Adriana Mohd Rizal, Azman Hashim International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia.
3Rohaida Basiruddin, Azman Hashim International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia.
4Suzilawati Kamarudin, Azman Hashim International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia.
Manuscript received on November 11, 2019. | Revised Manuscript received on November 20 2019. | Manuscript published on 30 November, 2019. | PP: 11029-11034 | Volume-8 Issue-4, November 2019. | Retrieval Number: D5429118419/2019©BEIESP | DOI: 10.35940/ijrte.D5429.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Digital interactions of Small Medium Enterprises (SMEs) in developing countries in regards to the internationalisation is not well explored. This research shows how the digital communications amongst service providers and SMEs enable internationalisation among SMEs. The importance of the digital interactions such as social media, online marketing and mobile phone afforded the internationalisation. The results suggest social media, online marketing and mobile phone can speed up the internationalisation when SMEs and service providers utilize the digital interactions. In other words, instead of using conventional interactions as determinant of internationalisation, digital interactions may be an enabler for SMEs in regards towards internationalisation.
Keywords: Digital Interactions, SMEs, Service Providers and Internationalisation.
Scope of the Article: Enterprise Software, Middleware, and Tools.