Regression Model for the Perception of Graduates on University’s Reputation
A R Fadhilah1, M Y Yuzainee2
1A R Fadhilah, College of Engineering, Universiti Tenaga Nasional, Jalan IKRAM-UNITEN, Kajang, Selangor, Malaysia.
2M Y Yuzainee, College of Engineering, Universiti Tenaga Nasional, Jalan IKRAM-UNITEN, Kajang, Selangor, Malaysia.
Manuscript received on November 12, 2019. | Revised Manuscript received on November 25, 2019. | Manuscript published on 30 November, 2019. | PP: 6188-6194 | Volume-8 Issue-4, November 2019. | Retrieval Number: D5136118419/2019©BEIESP | DOI: 10.35940/ijrte.D5136.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Globalization and social media have made the world far more reachable than ever before. The changes have to be prepared on the technological, demographic, social, environmental, economic and political matters. This includes our educational structures. Thus, the questionnaires in the tracer survey prepared by the Ministry of Higher Education are carried out to get the perceptions and opinions of every graduating student on their experiences while they were studying in the institution. The purpose is to obtain the views and experiences on the program, facilities and services provided during the study in the institution. The feedback from graduates is important to bring any necessary changes to the strategic planning of the institution. Correlation and regression analysis are performed to determine the relationship between the components related to graduates’ experiences while studying in Universiti Tenaga Nasional (UNITEN), the effectiveness of study programs and graduates’ perception of the institution’s reputation. The results revealed by the stepwise regression analysis that the stronger degree of the significance in terms of the contributing predictor for the graduates’ perception of UNITEN’s reputation starts with the effectiveness of the study program, facilities, assessment system, teaching staff, curriculum and lastly with the knowledge and skills.
Keywords: Education, Social media and University reputation.
Scope of the Article: Smart Learning and Innovative Education Systems.