Consumer Perceived Risk and Technology Tools: the Reliability and Validity of Instrument
Nik Alif Amri Nik Hashim1, Roslizawati Che Aziz2, Shah Iskandar Fahmie Ramlee3, Fauzan Hafiz Muhammad Safri4, Wan Farha Wan Zulkifli5
1Nik Alif Amri Nik Hashim, Department of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan, Malaysia.
2Roslizawati Che Aziz, Department of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan, Malaysia.
3Shah Iskandar Fahmie Ramlee, Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia.
4Fauzan Hafiz Muhammad Safri, Department of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan, Malaysia.
5Wan Farha Wan Zulkiffli, Department of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia.
Manuscript received on 05 December 2019 | Revised Manuscript received on 24 December 2019 | Manuscript Published on 31 December 2019 | PP: 1011-1014 | Volume-8 Issue-4S2 December 2019 | Retrieval Number: D11921284S219/2019©BEIESP | DOI: 10.35940/ijrte.D1192.1284S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In the current era of the transition of technology, there have been changes in the way purchases are made by physical stores, but nowadays consumers are increasingly using online purchases that can be made anywhere. However, limited attention was paid to study the behaviour of online purchases which mainly focuses on young consumers in Kota Bharu, Kelantan. Therefore, using a quantitative approach, the currentpreliminaryresearchwas aimed at evaluating the soundness and consistency of the instruments used to measure the risk perception factors of online buying behaviour in Kota Bharu. A total of 100 samples were analysed using SPSS statistical software version 24. Preceding the result, content and face validity, reliability, and normality data were checked by an expert. The result of the pilot study indicated that the measuring tools are consistent to be usedin this research, since rational normality has been proven by the data. The result from the current research presented complete backing for the propositionedgaugingtoolsto be applied in futuresupplementary studies.
Keywords: Young Consumer, Perceived Risk, Internet Shopping, Behaviour.
Scope of the Article: Bio-Science and Bio-Technology