The Influence of Instagram Travel Influencers and Travel Motivation on Destination Image and Travel Intention
Khadeeja Bilquees A1, Deepa Ittimani Tholath2
1Khadeeja Bilquees A, Research Scholar, Loyola Institute of Business Administration, Chennai (Tamil Nadu), India.
2Dr. Deepa Ittimani Tholath, Research Supervisor, Associate Professor, Loyola Institute of Business Administration, Chennai (Tamil Nadu), India.
Manuscript received on 30 November 2019 | Revised Manuscript received on 22 December 2019 | Manuscript Published on 31 December 2019 | PP: 253-255 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10491284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1049.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper examines the ties between the variables Instagram Travel Influencers and Travel Motivation on Travel intention. This study was conducted at India International Travel Mart at Bangalore. A sample of 150 respondents who had followed Travel influencers on Instagram were interviewed and their responses noted and analyzed. Destination Image was considered to be the mediator. The results are elucidated. Instagram Travel Influencers have a profound effect on the Travel Intention directly as well as with having Destination Image as the mediating variable.
Keywords: Instagram Travel Influencers, Travel Motivation, Travel Intention and Destination Image.
Scope of the Article: Image analysis and Processing