Relationship between CRM Strategy and Hotels’ Performance with Reference to Madurai
S. Senthil Kumar1, J. Prabhu2
1S. Senthil Kumar, Department of Catering Science and Hotel Management, Kalasalingam Academy of Research & Education College, Krishnankoil (Tamil Nadu), India.
2J. Prabhu, Department of Catering Science and Hotel Management, Kalasalingam Academy of Research & Education College, Krishnankoil (Tamil Nadu), India.
Manuscript received on 05 January 2020 | Revised Manuscript received on 27 January 2020 | Manuscript Published on 04 February 2020 | PP: 41-44 | Volume-8 Issue-4S4 December 2019 | Retrieval Number: D10141284S419/2019©BEIESP | DOI: 10.35940/ijrte.D1014.1284S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Customer Relationship Management is an ideology to manage company’s interaction with existing and future customers. Today it is an inevitable for any business because of heavy competition and globalization. Every organization thrives to withstand in the competition for that they have to retain their customers as well as develop their products. Especially for the hotel industry it has to come up with distinctive ideas to show their uniqueness in the industry as well as with their current and potential customers. However there will be a limited study in the survey area about CRM. This observation strive to manifest how the impact of Customer Relationship Strategy with organizational performance.
Keywords: CRM, Madurai, Organizational Performance, CRM Strategy, Globalization.
Scope of the Article: Measurement & Performance Analysis