Estimation Methods of Cost of Competitiveness Potential of a Transport Enterprise
Maryna Halkevych1, Olga Kovalenko2, Natalya Kovalenko3
1Maryna Halkevych, Kiliya Transport College of State University of Infrastructure and Technologies, Myru St, Kilia Odesa obl Ukraine.
2Olga Kovalenko, Professor, Department of Marketing, National Aviation University, Doctor of Economics, Astronaut Komarov Avenue, Kyiv Ukraine.
3Natalya Kovalenko, Associate Professor, Department of Economics, National Aviation University, International Astronaut Komarov Avenue, Kyiv Ukraine.
Manuscript received on 26 November 2019 | Revised Manuscript received on 10 December 2019 | Manuscript Published on 19 December 2019 | PP: 1-4 | Volume-8 Issue-4S November 2019 | Retrieval Number: D10101184S19/2019©BEIESP | DOI: 10.35940/ijrte.D1010.1184S19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The article deals with a methodological approach to the cost estimation of competitiveness potential of a transport enterprise. The sequence of estimation of competitiveness potential of a transport enterprise is suggested to be carried out in several stages. A competitive status of the transport enterprise is defined at the first stage by means of a construction of competitiveness matrix. The competitiveness coefficient of transportation service is defined at the second stage. Then competitiveness of all services of transport enterprise is analyzed and the average value of competitiveness of all transport and related services is obtained by means of defining the estimation. Having defined the indicators of competitiveness and the cost of transport enterprise, we estimate market cost of competitiveness potential appropriately. At the next stage of the analysis of efficiency of control of competitiveness potential it is necessary to estimate achievement of development aims and strategic plan of the transport enterprise. In order to estimate the development efficiency and competences implementation and competitive advantages in terms of the market we use traditional approach to the analysis of efficiency according to the effect and cost of the resources spent for its obtaining.
Keywords: Transport Methods Enterprise Competitiveness Resources.
Scope of the Article: Social Sciences