Factors Influencing the Technology Acceptance of Mobile Commerce in Malaysia by using the Revised UTAUT Model
Mohammed A Sabri Alrawi1, Ganthan Narayana Samy2, RCM Yusoff3, B. Shanmugam4
1Ganthan Narayana Samy *, Faculty of Technology and Informatics, Universiti Teknologi Malaysia Kuala Lumpur.
2RCM Yusoff, Faculty of Technology and Informatics, Universiti Teknologi Malaysia Kuala Lumpur.
3Mohammed A Sabri Alrawi, Faculty of Technology and Informatics, Universiti Teknologi Malaysia Kuala Lumpur.
Manuscript received on November 15, 2019. | Revised Manuscript received on November 23, 2019. | Manuscript published on November 30, 2019. | PP: 694-699 | Volume-8 Issue-4, November 2019. | Retrieval Number: C6653098319/2019©BEIESP | DOI: 10.35940/ijrte.C6653.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of this study is to study positive and negative factors that can substantially explain mobile commerce (m-commerce) acceptance in Malaysia. A technology acceptance model for m-commerce with eights factors is constructed. Data collected from 400 respondents are being tested on the proposed model. Confirmatory factor analysis is performed to test the reliability and validity of the model and structural equation modelling is performed to access the relationship between behavior intention and each factor. The acceptance of m-commerce is influenced by factors including performance expectancy, effort expectancy, social influence, facilitating conditions, Mobility, Personal İnnovation, Perceived Trust and use behavior; while Perceived risk is insignificant in this case The results of this study are useful for m-commerce providers in adapting their m-commerce promotion strategy. This study contributes to the practice by providing a model for m-commerce user technology acceptance, which can be used as the basis for future investigations.
Keywords: Electronic Commerce, Mobile Commerce, UTAUT, user Acceptance.
Scope of the Article: E-Governance, E-Commerce, E-Business, E-Learning.