BO Strategy and RK Model Combined Together: Worth for Customers 
Munish Kumar Tiwari1, Amit Manglik2
1Dr. Munish Kumar Tiwari*, Associate Professor, School of Management Studies, Mangalmay Institute of Management & Technology, Greater Noida. India.
2Mr. Amit Manglik**, Assistant Professor, Management Department, Greater Noida Institute of Technology, Greater Noida, India.
Manuscript received on November 12, 2019. | Revised Manuscript received on November 25, 2019. | Manuscript published on 30 November, 2019. | PP: 4761-4767 | Volume-8 Issue-4, November 2019. | Retrieval Number: C6275098319/2019©BEIESP | DOI: 10.35940/ijrte.C6275.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The organizations not only required to satisfy its customers but also required to satisfy all its customers. For this, organizations will receive value from all its customers. So a new category of customer value comes up in picture i.e. ‘creative Value’. This research paper shows the thoughts inbuilt in RK Model and its relation with the BO Strategy. A combined model of ‘Value with Creativity’ is made and uses this model to enhance customer retention and customer value. The combined model is proposed by combining the BO Strategy, Fuzzy SERVQUAL, and RK Model.
Keywords: Customer value, BO Strategy, Creative value, SERVQUAL, Fuzzy, RK Model.
Scope of the Article: Systems and Software Engineering.