Digital Technology Capabilities as a Key Driver of Sustainable Digital Transformation of Media Industry in Indonesia
Y. Johny Natu Prihanto1, Dyah Budiastuti2
1Y. Johny Natu Prihanto, School of Business and Management, Bina Nusantara University, Jakarta Barat, Indonesia.
2Dyah Budiastuti, School of Business and Management, Bina Nusantara University, Jakarta Barat, Indonesia.
Manuscript received on November 12, 2019. | Revised Manuscript received on November 25, 2019. | Manuscript published on 30 November, 2019. | PP: 5981-5988 | Volume-8 Issue-4, November 2019. | Retrieval Number: C4132098319/2019©BEIESP | DOI: 10.35940/ijrte.C4132.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study examined the relationship of dynamic capability and digital market capabilities, digital leadership capabilities and digital technology capabilities, as well as how might affect digital transformation and engaging audience strategy of print media industries in Indonesia. Data were collected from print media industries in Indonesia. This study applied descriptive and explanatory survey method with unit analysis of print media industries listed as member of Dewan Pers Indonesia (Indonesian Press Council) . The results showed that digital technology capabilities have strong role in influencing sustainable digital transformation in print media industry. This study extends the literature in the context of strategic management theory by clarifying the role of digital technology capabilities in responding the digital disruption in print media industry. This paper provides practical implication for managerial practices by suggesting that managers should focus on factors that building sustainable digital transformation and engaging audience strategy as well as reinventing their core functions to accelerate digitization.
Keywords: Capability To Reconfigure Resources/Assets, Digital Capabilities, Digital Leadership Capabilities, Digital Market Capabilities, Engaging Audience Strategy, Sustainable Digital Transformation.
Scope of the Article: Digital Clone or Simulation.