Attitude of Generation Z towards Internet Usage for E-Commerce in Selangor, Malaysia
Ilangovan Perumal1, Azween Abdullah2, Muthaloo Subramaniam3, Ramesh Kumar Moona Haji Mohamed4, Sugumaran Selladurai5
1Ilangovan Perumal, Faculty of Business, Accounting and Management, SEGi University, Kota Damansara, Malaysia.
2Azween Abdullah, School of Computing and IT, Faculty of Innovation and Technology, Taylor’s University, Subang Jaya, Malaysia.
3Muthaloo Subramaniam, Faculty of Business, Accounting and Management, SEGi University, Kota Damansara, Malaysia.
4Ramesh Kumar Moona Haji Mohamed, Faculty of Business and Finance, University Tunku Abdul Rahman (UTAR), Kota Damansara, Malaysia.
5Sugumaran Selladurai, Faculty of Business, Accounting and Management, SEGi University, Kota Damansara, Malaysia.
Manuscript received on 23 November 2019 | Revised Manuscript received on 04 December 2019 | Manuscript Published on 10 December 2019 | PP: 565-570 | Volume-8 Issue-3S2 October 2019 | Retrieval Number: C11251083S219/2019©BEIESP | DOI: 10.35940/ijrte.C1125.1083S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study examines a study of Generation Z attitudes toward internet usage for E-commerce in selangor, Malaysia. The specific factors studied were attitude toward internet usage; computer literacy; consumer lifestyle; and perceived ease of use. This study drew on a total sample size of 150 respondents and distributed questionnaires to collect the data. The collected data was analyzed using the Statistical Package for Social Science (SPSS) software, Version 23. All the results and findings based on the data collected were further summarized, including Cronbach’s Alpha, descriptive statistics, correlation analysis, and multiple regression. The results indicate that the independent variables have a significant positive relationship with the dependent variables in this study. This study could be beneficial to Generation Z because it increases our understanding of the factors of E-commerce.
Keywords: E-Commerce, Attitude, Computer Literacy, Consumer Lifestyle and Perceived Ease of Use.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning