Employee Performance Improvement and Organizational Change with SWOT Analysis Positioning for Commercial Banking Center in Mandiri Bank Surabaya Indonesia
Musriha1, Diana Rapitasari2
1Musriha, Faculty of Business Management, Bhayangkara University, Jakarta Raya (Ubhara Jaya).
2Diana Rapitasari, Faculty of Economic and Development, Bhayangkara University, Jakarta Raya (Ubhara Jaya).
Manuscript received on 21 November 2019 | Revised Manuscript received on 04 December 2019 | Manuscript Published on 10 December 2019 | PP: 454-461 | Volume-8 Issue-3S2 October 2019 | Retrieval Number: C10901083S219/2019©BEIESP | DOI: 10.35940/ijrte.C1090.1083S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This research aims to study and analyze changes in the organization and improve the organization’s values in Commercial Banking Center Mandiri Bank Surabaya. The collection of primary data through individual interviews focus group and secondary data from the investigation of corporate documents and observation of existing employees. Analysis using SWOT matrix aims to analyze the strengths, weaknesses, opportunities and threats as well as to improve and redesign the existing activities. Based on the result of this research using SWOT matrix analysis, it produce 20 strategies that can be used as alternative to improve its performance for Mandiri Bank Surabaya.
Keywords: Improved Performance, SWOT Matrix, Organizational Changes.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning