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Digital Economy: Problems and Prospects of Development in Ukraine
Ludmila Boyko1, Nataliia Bieliaieva2, Sergiy Bay3

1Ludmila Boyko, Department of Public Management and Administration, Kyiv National University of Trade and Economics, Kiyv, Ukraine.
2Nataliia Bieliaieva, Department of Management, Kyiv National University of Trade and Economics, Kiyv, Ukraine.
3Sergiy Bay, Department of Management, Kyiv National University of Trade and Economics, Kiyv, Ukraine.
Manuscript received on 28 November 2019 | Revised Manuscript received on 06 December 2019 | Manuscript Published on 11 December 2019 | PP: 226-229 | Volume-8 Issue-3C November 2019 | Retrieval Number: C10381183C19/2019©BEIESP | DOI: 10.35940/ijrte.C1038.1183C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: This paper aims to analyze the challenges and opportunities that are facing developing countries in the process of creating the digital economy. Digital economy is characterized by high added value, faced with numerous obstacles, many developing countries cannot adequately respond to the demands of the digital economy. The digital economy is also referred to as the Internet Economy, New Economy, or Web Economy. The largest players in the world market are digital economy companies – Apple, Google, Microsoft, Amazon and others, which are among the most expensive companies in the world in terms of market capitalization. The Fourth Industrial Revolution is rapidly driving transformational disruption across every sector. An estimated 70% of new value created in the economy over the next decade will be based on digitally enabled platforms. Digital technologies should be a driving force for innovations in the Ukrainian economic system. Digitalization of the economy and life spheres will create new jobs, make Ukrainian business more competitive and less resource oriented, attract new investors. Digital transformation is a daunting task. Countries that have reached the highest level of digital maturity have had to deal with complex cultural, organizational, and technical issues, and only counting of all these factors have made these transformations successful. The widespread use of digital technologies, extensive digital infrastructures are contributing to the economy digitization.
Keywords: Digital Economy, Digital Society, Information And Communication Technologies Development, Information Society.
Scope of the Article: Social Sciences