Consumers’ Profiles and Behaviours towards the Intention to Use Water Filters Technology
Nur Khairunnisa Ahnual1, Marhana Mohamed Anuar2, Khatijah Omar3, Hayatul Safrah Salleh4
1Nur Khairunnisa Ahnual, Faculty of Business Economics and Social Development, Universiti Malaysia Terengganu, Malaysia.
2Dr. Marhana Mohamed Anuar, Associate Professor, Faculty of Business Economics and Social Development, and Institute of Oceanography and Environment, Universiti Malaysia Terengganu, Malaysia.
3Dr. Khatijah Omar, Associate Professor, Faculty of Business Economics and Social Development, and Institute of Tropical Biodiversity & Sustainable Development, Universiti Malaysia Terengganu, Malaysia.
4Dr. Hayatul Safrah Salleh, Faculty of Business Economics and Social Development, and Institute of Oceanography and Environment, Universiti Malaysia Terengganu, Malaysia.
Manuscript received on 24 November 2019 | Revised Manuscript received on 05 December 2019 | Manuscript Published on 16 December 2019 | PP: 77-81 | Volume-8 Issue-3S3 November 2019 | Retrieval Number: C10341183S319/2019©BEIESP | DOI: 10.35940/ijrte.C1034.1183S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Water pollution has drawn a lot of attention from all around the world. Reported studies indicated that many of the consumers prefer to use a water filter while others use boiled or bottled water for everyday consumption. This study aims to examine consumer’s intention towards the use of water filters in Malaysia. A convenience sampling method was employed and the data were collected through an online survey from consumers who were aged 18 and above. The results indicated that Malaysian consumers have a high level of intention towards the use of water filters. Respondents of different marital status, ethnicity, religion, and level of education group were found to perform similar levels of intention to consume filtered water. However, there were significant differences in the intention to use a water filter by gender, age, and monthly household income.
Keywords: Demographic Factors, Intention, Sustainable Products, Water Filter.
Scope of the Article: Social Sciences