The Prospect of the Digitization of Agricultural Enterprises in Terms of Ensuring their Competitiveness for Management Purposes
T. Ostapchuk1, H. Kupalova2, Y. Hudzynska3, L. Butsenko4
1T. Ostapchuk, Department of Management and Enterpreneurship, Zhytomyr Polytechnic State University, Zhytomyr, Ukraine.
2H. Kupalova, Doctor Professor, Department of Economic Sciences Environmental Management and Entrepreneurship, Taras Shevchenko National University of Kyiv, Ukraine.
3Y. Hudzynska, Professor, Department of Management, Y. S. Zavadskyi, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine.
4L. Butsenko, Professor, Department of Management, Y. S. Zavadskyi, National university of life and environmental sciences of Ukraine, Kyiv, Ukraine.
Manuscript received on 26 November 2019 | Revised Manuscript received on 06 December 2019 | Manuscript Published on 11 December 2019 | PP: 144-149 | Volume-8 Issue-3C November 2019 | Retrieval Number: C10241183C19/2019©BEIESP | DOI: 10.35940/ijrte.C1024.1183C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Ensuring business competitiveness is a key challenge for companies in a dynamic open market. And it is the specificity of modern business conditions that creates stringent requirements for business organization in particular for domestic agricultural enterprises. High degree of riskiness of activity, deep standardization of production of the industry in Ukraine and on the international market, as well as limited resources, high consumer requirements for environmental friendliness of production and safety of the final product are the key factors driving the search for new directions of formation of competitive advantages of agricultural enterprises today. One of them is digitization – the process of digitization and automation of production and economic operations in order to increase their efficiency in economic, social and environmental aspects. The article is devoted to substantiating the prospect of economization digitization in the process of ensuring the competitiveness of agricultural enterprises and the formation of a mechanism for implementation of the digitization criterion in the system of management evaluation of enterprise competitiveness.
Keywords: Digitization, Management, Social Responsibility.
Scope of the Article: Social Sciences