Digitalization of Economy and Assessment of Opportunities and Implementation in Agro-Business: World and Domestic Experience
Mnykh Olga1, Kostiuk Olha2, Dalyk Volodymyr3, Zaitseva Anna4
1Mnykh Olga, Department of Marketing and Logistics Lviv Polytechnic National University, Lviv, Ukraine.
2Kostiuk Olha, Department of Marketing and Logistics Lviv Polytechnic National University, Lviv, Ukraine.
3Dalyk Volodymyr, Department of Management and International Entrepreneurship, Lviv Polytechnic National University, Lviv, Ukraine.
4Zaitseva Anna Ukrainian State University of Railway Transport, Kharkiv, Ukraine.
Manuscript received on 25 November 2019 | Revised Manuscript received on 05 December 2019 | Manuscript Published on 11 December 2019 | PP: 81-86 | Volume-8 Issue-3C November 2019 | Retrieval Number: C10141183C19/2019©BEIESP | DOI: 10.35940/ijrte.C1014.1183C19
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The article shows the relevance of the implementation of the digitalization policy in the agricultural sector of Ukraine at different levels of government, which is characterized by high losses, regardless of the growth rate. The export-oriented agribusiness sector, which holds a significant share of GDP (15-17%) and accounts for about 40% of foreign exchange earnings in total export revenue, has not been able to strengthen its competitive position in international markets serviced by the development of new marketing metrology management and logistics, both for the purpose of improving resource management efficiency and for identifying new sources of value and knowledge based on knowledge in Industry 4.0, Agriculture 4.0. The limited opportunities for diversification of the development of different types of economic activity and markets in the agricultural sector of Ukraine due to illiterate state economic policy put agrarian management and various related market agents in the face of modern challenges and the need to actively seek adequate responses to dynamic market conditions. The reproduction of the old model of agriculture in Ukraine has aggravated the starting conditions for its development with the increased impact of new globalization challenges at the stage of building Industry 4.0 and the formation of new signs of competition in international markets.
Keywords: Digitalization Economy Business Domestic Development.
Scope of the Article: Marketing and Social Sciences