Customer Satisfaction of Different Brands of Hero Honda Motors at Rao & Khan Motors, Krishnagiri
R. Ramamoorthy1, S. Soundarya2, Pallavi Kumari3
1Mr. R. Ramamoorthy, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2S. Soundarya, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
3Pallavi Kumari, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 14 August 2019 | Revised Manuscript received on 05 September 2019 | Manuscript Published on 17 September 2019 | PP: 389-394 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B13930882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1393.0882S819
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In the time of globalization electronic showcasing is an incredible upset. In the course of the most recent decade greatest business associations are running with innovative change. Internet shopping or advertising is the utilization of innovation (i.e., PC) for better showcasing execution. Also, retailers are formulating techniques to fulfill the need of brands; they are occupied in contemplating customer conduct in the field of various brands of engines, to see the purchaser mentalities. Consequently we have additionally chosen to examine customer’s frames of mind and explicitly concentrating the components affecting purchasers to shop.
Keywords: Shopping, Consumer Behavior, Attitude.
Scope of the Article: Social Sciences