Analyzing the Expectation Reality Gap in Online Banking Services
R. Ramamoorthy1, J. Pavithra2, Nivedha.V3
1R. Ramamoorthy, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2J. Pavithra, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
3Nivedha. V, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 14 August 2019 | Revised Manuscript received on 05 September 2019 | Manuscript Published on 17 September 2019 | PP: 380-385 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B13910882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1391.0882S819
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The Internet has on a very basic level changed the financial business by giving individuals increasingly prompt command over the administration of their accounts. This examination explored whether a hole exists between client desires for Internet Banking and the fulfillment of these desires in the virtual condition. The examination was operationalized by methods for a study among web banking clients. The exploration concentrated explicitly in transit clients of Internet banking destinations felt about the administration and usefulness they got on the Internet and whether their desires for this financial administration were being met. What rose up out of the examination was that clients were content with their essential Internet banking knowledge. What they were not happy with, were cost issues and the absence of customized administration. Issues, for example, speed and further developed usefulness additionally had a minor influence. Likewise, Internet banking clients felt there was an absence of combination crosswise over financial channels. In any case, except if this fulfillment is kept up and expanded, banks could lose clients to the officially rising virtual, imaginative and more financially savvy elective banks of things to come.
Keywords: Banking industry, Internet Banking.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning