Cash Management in Cameo Corporate Services Limited
J. Pavithra1, R. Ramamoorthy2, Prasath Alias Surendhar3
1J. Pavithra, Department of MBA, Bharath Institute of Higher Education and Research, (Tamil Nadu), India.
2R. Ramamoorthy, Department of MBA, Bharath Institute of Higher Education and Research, (Tamil Nadu), India.
3Prasath Alias Surendhar, Department of Biomedical Engineering, Bharath Institute of Higher Education and Research, (Tamil Nadu), India.
Manuscript received on 12 August 2019 | Revised Manuscript received on 03 September 2019 | Manuscript Published on 17 September 2019 | PP: 44-47 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B13110882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1311.0882S819
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The term cash management refers to the management of cash resource in such a way that generally accepted business objectives could be achieved. In this context, the objectives of a firm can be unified as bringing about consistency between maximum possible profitability and liquidity of a firm. Cash management may be defined as the ability of a management in recognizing the problems related with cash which may come across in future course of action, finding appropriate solution to curb such problems if they arise, and finally delegating these solutions to the competent authority for carrying them out The choice between liquidity and ij profitability creates a state of confusion. It is cash management that can provide solution to this dilemma.Cash management may be regarded as an art that assists in establishing equilibrium between liquidity and profitability to ensure undisturbed functioning of a firm towards attaining its li business objectives[1],[ 3],[5].
Keywords: Cash, Cameo, Cash Flow.
Scope of the Article: Disaster Management