The Good Salted egg using AHP
B. Ayshwarya1, Phong Thanh Nguyen2, Firmansyah Y. Alfian3, Wahidah Hashim4, K. Shankar5, Yanti Aprilda6, Sri Ipnuwati7, Pavel A. Melnikov8, Andino Maseleno9
1B. Ayshwarya, Department of Computer Science, Kristu Jayanti College, Bangalore (Karnataka), India.
2Phong Thanh Nguyen, Department of Project Management, Ho Chi Minh City Open University (HCMCOU), Vietnam.
3Fimansyah Y. Alfian, Darmajaya Institute of Informatics and Business, Lampung, Indonesia.
4Wahidah Hashim, Institute of Informatics and Computing Energy, Universiti Tenaga Nasional, Malaysia.
5K. Shankar, School of Computing, Kalasalingam Academy of Research and Education, Krishnankoil, India.
6Yanti Aprilda, Department of Information Systems, STMIK Pringsewu, Lampung, Indonesia.
7Sri Ipnuwati, Department of Information Systems, STMIK Pringsewu, Lampung, Indonesia.
8Pavel A. Melnikov, Togliatti State University, Russia.
9Andino Maseleno, Institute of Informatics and Computing Energy, Universiti Tenaga Nasional, Malaysia.
Manuscript received on 25 July 2019 | Revised Manuscript received on 03 August 2019 | Manuscript Published on 10 August 2019 | PP: 1526-1532 | Volume-8 Issue-2S3 July 2019 | Retrieval Number: B12790782S319/2019©BEIESP | DOI: 10.35940/ijrte.B1279.0782S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In the globalization era like nowadays, advertising marketing activities have become a trend in the world of communication to market products to the public. In order to be able to popularize a product that is less known by public, marketing can be an effective means of introducing the product to the wider community. The subjects in this study were decision support systems using the Analitical Hierarchy Process (AHP) method and the results of AHP calculations that can provide opportunities for program manager to be able to build ideas and define existing problems by making assumptions in a hierarchy and then get the desired solution and apply intelligently a complex mathematical approach based on a qualitative approach that can be accepted by all stakeholders and program managers. In this study, it was observed to consist of two factors, namely the factors of constraint and supporting factors with the criteria and sub-criteria considered by the two factors and alternatives that would later be chosen as the best marketing strategy for increasing sales of salted eggs. Based on the results of the study, alternative A1 produced a weight of 17 by occupying priority 1, alternative A2 produced a weight of 10.6 with occupying priority 2.
Keywords: Analytical Hierarchy Process, Marketing Mix, Salted egg Micro Enterprise, Salted egg Marketing Strategy.
Scope of the Article: Microwave Photonics