Factors Influencing Effectiveness of Online Advertisement towards Consumer Purchase Decision
M. Ramapriya1, S. Sudhamathi2
1M. Ramapriya, Research Scholar, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
2Dr. S. Sudhamathi, Assistant Professor, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
Manuscript received on 21 August 2019 | Revised Manuscript received on 02 September 2019 | Manuscript Published on 16 September 2019 | PP: 714-717 | Volume-8 Issue-2S6 July 2019 | Retrieval Number: B11340782S619/2019©BEIESP | DOI: 10.35940/ijrte.B1134.0782S619
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Today’s Commercial scenario is occupied by online advertisement. Success of a virtual advertisement remains main guiding feature aimed at consumption activities. Recent business people are spending supplementary cost as well as extra time for online commercial. Day by Day technology is getting advanced, people be getting addicted more towards internet, they be in a situation to spent most time in Accessible watching favourites, in instead particular interval tend to see frequent advertisements, explore time in advertisements unknowingly. The clients get attracted in the directions same, without knowledge which fashionable turn changes ofbuydecision. World Wide Web is standard trailer platforms worn by regulars. Total socialmedia usingwiredposteras an important presentation tool aimed to pick up their industry near increase sales. This paper reports on recent enquiry undertaken all over Tamilnadu per a sample size of 150 respondents. A investigation scrutiny was developed situate on the literature study,the question sheet were analysed quantitatively using reliability analysis. The collected data were analysed using Descriptive Analysis, Correlation, Regression as statistical tools.
Keywords: Online Advertisement, Effectiveness, Media Consumer, Purchase Decision.
Scope of the Article: Social Sciences