Influence of Social Marketing on Rain Water Harvesting Practices for Water Recycling System
AV. Karthick1, M. Ayisha Millath2, R. Rajesh Karthik3, M. Faisal4
1AV. Karthick, Research Scholar, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
2Dr. M. Ayisha Millath, Assistant Professor, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
3R. Rajesh Karthik, Research Scholar, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
4M. Faisal, Research Scholar, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
Manuscript received on 21 August 2019 | Revised Manuscript received on 02 September 2019 | Manuscript Published on 16 September 2019 | PP: 654-661 | Volume-8 Issue-2S6 July 2019 | Retrieval Number: B11250782S619/2019©BEIESP | DOI: 10.35940/ijrte.B1125.0782S619
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Water is a limited natural resource for nourishing human life. Drinking water scarcity is one of the globally facing emerging issues. Harvesting is one among the major solution for this problem. There are three different ways of harvesting techniques like rainwater, ground water and flood water. Human health is intrinsically linked to the environment and water resources. Increasing water demand affecting more than majority of people throughout the world every year and are considered as a most critical risk to human sustainability. In the recent years social marketing is applied for general issues that are facing by public. This paper mainly focuses on the level of knowledge on water recycling. The study area is Sivagangai district. The sample size is 518 based on proportionate random sampling method. From this analysis they identified female are more aware on water harvesting.
Keywords: Awareness, Harvesting, Health, Limited, Recycling, Resources.
Scope of the Article: Marketing and Social Sciences