Marketing Strategies Adopted by Private Coaching Classes in Marathwada Region
Gajanan P. Mudholkar1, Ram D. Kolhe2
1Dr. Gajanan P. Mudholkar, Assistant Professor, Research Supervisor, School of Commerce and Management Sciences, Swami Ramanand Teerth Marathwada University, Nanded, India.
2Mr. Ram D. Kolhe, Ph.D Research Scholar, School of Commerce and Management Sciences, Swami Ramanand Teerth Marathwada University, Nanded, India.
Manuscript received on 21 September 2019 | Revised Manuscript received on 06 October 2019 | Manuscript Published on 11 October 2019 | PP: 882-886 | Volume-8 Issue-2S10 September 2019 | Retrieval Number: B11080982S1019/2019©BEIESP | DOI: 10.35940/ijrte.B1108.0982S1019
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In Today’s world everyone wants to excel in his /her life .To reach this goal of excellence one needs access to quality education. However, the present education system or schools of the country were unable to cater to the needs of the aspiring students so they were compelled to look for other alternative avenues and here come to the picture the private coaching classes and their importance in shaping the future of students. In the modern era, educational institutes have gone under various reforms. Also, there has been huge growth in this sector. Growth in India is especially due to growing need of importance and awareness of education. India is a developing country. Today we can see various private educational institutes providing various courses at various levels. And, it still has many untapped opportunities. Also, the aspiring students have become more aware and there have been development of private educational brands apart from government universities. In order to capitalise on the prevailing conditions and to make their presence felt the coaching institutes were adopting various methods and strategies and the current research is dedicated to analyse these Methods and strategies. The Indian education system is divided into two major segments core and non-core. While, the core group has schools and higher education, the non-core consists of pre-schools, vocational training and coaching classes. Increased college perseverance and completion, One such effort which is the focus of our paper has been the use of mentors and coaches to facilitate student persistence and completion. The education seekers have started prioritizing their needs and wants. Hence, it has become important for educational institutes to be updated according to student and industry needs in order to prepare Industry Ready Professionals The purpose of the study is to analyze students needs and attitude towards educational institutes. Since, fulfilling student’s needs is one of the major factors for private universities, in order to generate value education in society. Researcher wants to carry research on “Marketing Strategies Adopted by Private Coaching Classes in Nanded and Latur districts.
Keywords: Marketing Strategies, Coaching Classes, Marketing of Educational Institutes, E-Marketing, and Marketing Mix.
Scope of the Article: Marketing and Social Sciences