Electric Vehicles – An Introduction of the Tesla for Strategy and Leadership
S. Gayathri1, D. Anitha Kumari2
1Dr. S. Gayathri, Associate Professor, Department of Management Studies, Vels Institute of Science, Technology & Advanced Studies VISTAS, Chennai (Tamil Nadu), India
2Dr. D. Anitha Kumari, Associate Professor, Department of Management Studies, Vels Institute of Science, Technology & Advanced Studies VISTAS, Chennai (Tamil Nadu), India
Manuscript received on 22 August 2019 | Revised Manuscript received on 11 September 2019 | Manuscript Published on 17 September 2019 | PP: 1522-1524 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B10950882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1095.0882S819
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The need for sustainable growth is felt now than ever before because of various disasters and catastrophes due to unplanned human activity. The dwindling fossil fuels are a major issue and various alternate sources of energy are sought by companies. The E vehicle is an emerging concept and the automobile industry is conducting extensive research to make the option feasible and commercially viable. There are already some first movers like Tesla who have successfully developed their model and moving forward. This paper analyses the strategy and leadership of Tesla which have enabled them to be take the first mover advantage. A descriptive research based on secondary data had been employed in this study.
Keywords: E vehicles, Sustainability, Strategy, Market, Viability.
Scope of the Article: Marketing and Social Sciences