Strategic Impulses: an Opportunity or a Threat?
Elfindah Princes1, M. Kom2
1Elfindah Princes, Bina Nusantara University, Indonesia.
2M. Kom, Bina Nusantara University, Indonesia.
Manuscript received on 27 June 2019 | Revised Manuscript received on 10 July 2019 | Manuscript Published on 17 July 2019 | PP: 417-422 | Volume-8 Issue-2S July 2019 | Retrieval Number: B10610782S19/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The function of any firm was to create something new that aided as impulses for the motion of the market economy [1]. Impulses talk about humans’ spontaneous action when facing dynamic happenings in life. This paper reviews the strategic impulses the TMTs do and decide to keep the firm performance updated and well performing. Dynamic changes occur continuously and it is essential to be able to adapt every time through continuous innovation, whether in hard – planning innovation and soft planning innovation. Though the strategic impulses are important, but it is long debated, as we can see that Impulse-driven logics are notoriously tricky to identify, isolate and describe [2] and also rational decision-making may often result in an optimal response of inaction, while impulse-driven action represents the opposite extreme, an individual logic of ‘act before you think.’ Therefore, impulse-driven entrepreneurship thusly considered suggests a breakdown in governing logic, a failure to think things through, or even foolishness [2]. The unpredictable results of Strategic impulses have left the top management in doubts whether the Strategic impulses are actually an opportunity or a threat.
Keywords: Strategic Impulses; Opportunity; Innovation; Firm Excellence.
Scope of the Article: Web-Based Learning: Innovation and Challenges