Exploring Perception on Sizing and Fit of Clothing for Malaysian Children
Nurashikin Saaludin1, Amna Saad2, Cordelia Mason3, Mohd Hafizul Ismail4
1Nurashikin Saaludin, Institute of Information Technology, Universiti Kuala Lumpur Malaysian.
2Amna Saad, Institute of Information Technology, Universiti Kuala Lumpur Malaysian.
3Cordelia Mason, Institute of Information Technology, Universiti Kuala Lumpur Malaysian.
4Mohd Hafizul Ismail, Institute of Information Technology, Universiti Kuala Lumpur Malaysian.
Manuscript received on 25 June 2019 | Revised Manuscript received on 08 July 2019 | Manuscript Published on 17 July 2019 | PP: 172-179 | Volume-8 Issue-2S July 2019 | Retrieval Number: B10250782S19/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The proliferation of clothing industry is caused by clothes not only for basic necessity but also as a trendy fashion. Meeting appropriate sizing and comfort clothes are the most important elements for consideration of purchasing. Currently, not much study found that exactly defined the satisfaction on fit for children clothing in Malaysia. The ambiguity will be answered by this study which the perception on sizing and fit of clothing for Malaysian Children from the perceptive of parent or guardian will be explored. Their expectations for the best fitting of children’s clothes have been discussed. Girth and length were used in measuring key dimensions which were height and bust for upper body and height and waist girth for lower body. Analysis of variance (ANOVA) has been performed resulted that only higher income households had greater discrepancies with respect to expectation and satisfaction level items than lower income household (p-value=0.007). Overall, the result revealed that parent or guardian were not satisfied on the current sizing system which the size labeled were differ between brands and manufacturers. This could lead to consumer confusion and dissatisfaction in clothing selection for both shopping channel which physical stores are or via online.
Keywords: Exploration; Sizing and Fit; Perception.
Scope of the Article: Vision and Speech Perception