A Measure of the Effectiveness and Efficiency of an M-Cinema App
Azham Hussain1, Emmanuel O.C. Mkpojiogu2, Kian Lam Tan3, Kholilah Hilaluddin2, Shahida Jamaludin4
1Azham Hussain, School of Computing, Universiti Utara Malaysia, Sintok, Kedah, Malaysia.
2Emmanuel O.C. Mkpojiogu, Department of Computer and Information Technology, Veritas University Abuja, Nigeria.
3Kian Lam Tan, Faculty of Art, Computing and Creative Industry, Universiti Pendidikan Sultan Idris,Tanjong Malim, Perak, Malaysia.
4Kholilah Hilaluddin, School of Computing, Universiti Utara Malaysia, Sintok, Kedah, Malaysia.
5Shahida Jamaludin, School of Computing, Universiti Utara Malaysia, Sintok, Kedah, Malaysia.
Manuscript received on 26 June 2019 | Revised Manuscript received on 14 July 2019 | Manuscript Published on 26 July 2019 | PP: 127-130 | Volume-8 Issue-2S2 July 2019 | Retrieval Number: B10240782S219/2019©BEIESP | DOI: 10.35940/ijrte.B1024.0782S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study presents the results on the usability testing done on Golden Screen Cinema (GSC) mobile appli-cation at two sites: Polytechnic Balik Pulau, Penang and Poly-Tech College Mara (KPTM) Alor Setar, Kedah. The purpose of the testing was to elicit the overall reactions of users to the GSC mobile application with respect to the user interface, terminology and information, application capability and general impression. There were twenty volunteer participants who were recruited for the usability testing. Ten were used at Polytechnic Balik Pulau, Penang while the other ten were used at Kolej Polytech Technology Mara, Alor Setar. Of the 20 participants,17 had no prior experiences on the use of GSC mobile application while 3 had experience on the use of GSC mobile application. The test result showed that the GSC app is both effective and efficient. Thus, indicating that the mobile application has good usability in terms effectiveness and efficiency. However, the participants’ facial expressions and body language while performing tasks revealed that some of them had some challenges. Features in the GSC app, such as choosing seats and making payment made some of the participants react uneasily and with caution because of their lack of confidence as it had to do with financial matters. Based on observation, most of the participants looked nervous and felt uneasy during the session. This was so even though a brief briefing about the test was given to avoid such nervousness.
Keywords: Effectiveness, Efficiency, Mobile Application; Mobile Experience; Usability Testing.
Scope of the Article: Mobile Applications and Services for IoT