Perception of Retailers about Coca Cola in Tripur District of Tamil Nadu an Empirical Study
Govindamrit G1, Kamal Anju2
1Govindamrit G Department in Business Administration, Specializing in Marketing Management Human and Resource Management from Amrita School of Business, Amritapuri campus.
2Kamal Anju Department in Organizational Behaviour, Performance Management and Compensation, Organization Development and Talent Management Amrita School of Business, Amritapuri.
Manuscript received on 11 April 2019 | Revised Manuscript received on 16 May 2019 | Manuscript published on 30 May 2019 | PP: 621-625 | Volume-8 Issue-1, May 2019 | Retrieval Number: A6188058119/19©BEIESP
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Abstract: A detailed study has been done about the Coca cola among retailers in Tirupur District of Tamil Nadu. Various factors that can affects the sales and perception has been found out with the help of a questionnaire. Study is done based on 100 Retailers in Tirupur to understand their perceptions about the product. Various problems have been found out such as delivery delay, profit Margin, Technical issues, Presellers Attitude, Offers and Ad campaigns which seriously affects the sales and business of Coca COla products. The best solutions have been found out to solve the problems regarding the factors which can result in increase of profit and smooth flow of business as well as good perception about product among retailer
Keywords: Retailers Perception, Coca- Cola, Soft Drinks
Scope of the Article: Empirical Software Engineering