Data Security: Privacy Calculus on Social Media
Lee Fong Yee1, Mohd Afizi Mohd. Shukran2, Fatimah Ahmad3
1Lee Fong Yee, Faculty of Communication and Creative Design, SEGi University, Petaling Jaya, Selangor, Malaysia.
2Mohd Afizi Mohd. Shukran, Faculty of Defence Science and Technology, Universiti Pertahanan Nasional Malaysia, Kuala Lumpur, Malaysia.
3Fatimah Ahmad, Faculty of Defence Science and Technology, Universiti Pertahanan Nasional Malaysia, Kuala Lumpur, Malaysia.
Manuscript received on 19 June 2019 | Revised Manuscript received on 11 July 2019 | Manuscript Published on 17 July 2019 | PP: 1129-1133 | Volume-8 Issue-1C2 May 2019 | Retrieval Number: A11980581C219/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Privacy breaches are rampant on social media and there are many cases of companies and users that have been hit tremendously. The study aims to explore the personal data disclosure and privacy concern over social media in Malaysia. Three focus groups of undergraduate students were conducted to explore the issues faced. The data collected from the focus group were transcribed into basic transcription and thematically analysed. The result shows that majority of the participants think of the social and financial benefits outweigh its perceived risks. The findings of the study will benefit all companies and users on social media which bring up the current critical situation of the privacy arguments and suggestions for improvement.
Keywords: Data Breaches, Data Privacy, Data Security, Privacy Calculus, Privacy-conscious, Privacy Paradox, Privacy Risks, Self-disclosure, Self-withdrawal.
Scope of the Article: Information and Data Security