An Empirical Research on Online Shopper Profiling & Online Shopper Motivations in Dubai
Sajid Marickar1, D. Rajasekar2
1Sajid Marickar, Research Scholar, AMET Business School, AMET Deemed to be University, Kanathur, Chennai (Tamil Nadu), India.
2Dr. D. Rajasekar, Professor, AMET Business School, AMET Deemed to be University, Kanathur, Chennai (Tamil Nadu), India.
Manuscript received on 07 June 2019 | Revised Manuscript received on 30 June 2019 | Manuscript Published on 04 July 2019 | PP: 992-995 | Volume-8 Issue-1S4 June 2019 | Retrieval Number: A11820681S419/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This article aims to understand the online shopping market in the United Arab Emirates (UAE) and identify the emerging trends in this sector. A primary data survey questionnaire is prepared with an unrestricted control group and circulated by convenience sampling method which becomes the methodology of this research article. A comparative study of the existing secondary market data, based on the available research about on online and mobile shopping is also completed. Based on the above, the study aims to identify the observations and key findings to shed light into unknown areas of this subject are explored. The primary data is analyzed using various statistical analysis methods. Furthermore, conceptual theory is considered as for the research design of the study. The observations include the detailed interactions of various demographics of consumers and how they shop online. In conclusion, a comparative study of online vs. brick and mortar shopping is also integrated using SWOT analysis. This becomes the basis for conclusion, recommendations and theory construction.
Keywords: Online shopping, Shopper Behavior, Mobile Purchase, Millennial Vs. Others.
Scope of the Article: Online Learning Systems