A Research on Oil Seeds Production and Marketing in India
Sravanthi Yadav.K1, T. Uma Maheswara Rao2
1Sravanthi Yadav.K, Research Scholar, KL University, Guntur (Andhra Pradesh), India.
2Prof. T. Uma Maheswara Rao Registrar, KL University, Guntur (Andhra Pradesh), India.
Manuscript received on 07 June 2019 | Revised Manuscript received on 30 June 2019 | Manuscript Published on 04 July 2019 | PP: 928-932 | Volume-8 Issue-1S4 June 2019 | Retrieval Number: A11710681S419/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract:Indiaisaverycompetitivemarket,inwhichmanyorganizationsfightheadonforaplaceinthemarket.Indiaisalsoanagriculturebasedcountrywhere65%ofitspopulationstillbaseitselfonagriculturefortheirlivingandIndiahasmorethan43percentoftotallandiscultivatedasagainst11percentintheworldandalmost15majorclimaticconditionsoftheworldareinIndia.Outof60varietiesofsoilavailableallovertheworld,nearly46varietiescanbenoticedinIndia.ThedirectcontributionoftheagriculturalsectortonationaleconomyisreflectedbyitsshareintotalGDP,itsforeignexchangeearnings,anditsroleinsupplyingsavingsandlabourtoothersectors.So,itisimperativethattherecentresearchesneedtofocusonoilseedsmarketingasitisthebackboneoftheIndianGDP.ForthatpurposethispapertalksabouttheproblemsfacedbytheoilseedsmarketersinIndianmarket.
Keywords:Oil Seeds Industry, Marketing Problems, Marketing, Com Petitive Markets.
Scope of the Article: Marketing and Social Sciences