Crisis Management and Human Resource Development (HRD): An Integrated Conceptual Framework
Nor Amira Syairah Zulkarnaini1, Azlineer Sarip2, Roziana Shaari3, Azizah Rajab4
1Nor Amira Syairah Zulkarnaini, School of Human Resource Development and Psychology, Faculty of Social Sciences and Humanities, UTM, Malaysia.
2Azlineer Sarip, School of Human Resource Development and Psychology, Faculty of Social Sciences and Humanities, UTM, Malaysia.
3Roziana Shaari, School of Human Resource Development and Psychology, Faculty of Social Sciences and Humanities, UTM, Malaysia.
4Azizah Rajab, Language Academy, Faculty of Social Sciences and Humanities, UTM, Malaysia.
Manuscript received on 15 June 2019 | Revised Manuscript received on 11 July 2019 | Manuscript Published on 17 July 2019 | PP: 523-529 | Volume-8 Issue-1C2 May 2019 | Retrieval Number: A10860581C219/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Product harm crisis may have a significant impact on a firm’s reputations, financial value, and sales.Despite there have been overwhelmingly early research studies on the crisis has primarily focused the incident or problem-driven approach as the object of study.On the other hand,few studies on the role of social, political and technical factors suggested that Crisis Management(CM) might be enhanced through considering the actions of people and organizations were also responsible for the causes of crisis event (Hosie and Pforr, 2016).From this line of inquiry, the researcher still looked upon the causes of the crisis event but shifted to critical analysis approach instead of more descriptive in emphasizing on how organizational policies, culture, and communication might have contributed to the crisis development.Within this sphere, the importance of Human Resource Development (HRD) in determining the success of CM cannot be overlooked since most issues that may enhance CM are human based. This research will try to highlight on HRD role and how it will offer a productive solution to enhance organizational CM.This study imply that with the emergence of diverse theoretical assumptions and philosophical paradigm, to manage potential or actual crisis event HRD might act as a central player in helping the organization to understand how such HRD interventions may support the crisis management support in the organizations.Some other interesting point that will be highlighted in this research is the exploration and point out opportunities for HRD in the CM process and how HRD research and practice may contribute support organizations CM efforts.
Keywords: Human Resource Development, Crisis Management and Corporate Image.
Scope of the Article: Patterns and Frameworks