Online Media’s Role in Public Health Information and Communication Sharing in Cote d’Ivoire (Ivory Coast)
Ousmane Koffi Abdoulaye1, Hasmah Zanuddin2
1Ousmane Koffi Abdoulaye, Department of Media Studies, Faculty of Arts & Social Sciences, University of Malaya, Kuala Lumpur, Malaysia.
2Hasmah Zanuddin, Department of Media Studies, Faculty of Arts & Social Sciences, University of Malaya, Kuala Lumpur, Malaysia.
Manuscript received on 26 April 2019 | Revised Manuscript received on 08 May 2019 | Manuscript Published on 17 May 2019 | PP: 299-305 | Volume-8 Issue-1S May 2019 | Retrieval Number: A10460581S19/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The effects of health communication interventions are to reach a large number of individuals and communities, as Rogers and Storey, (1987) stated that these are possible within a specified period of time and through an organized set of communication activities. Hence, to promote vaccination and its well-being through health communication campaigns, as in the United States it requires efforts to inform the public about infectious diseases and the benefits of immunization (Paisley, 2001). Nowadays, health communication campaigns and interventions have used a variety of ways to send healthcare messages. However, the role and effectiveness of health communication has been discussed recently without information and communication technologies (ICTs) in improving health systems and healthcare services, particular in the developing countries, including Cote d’Ivoire. The hospitals in Cote d’Ivoire were lacking proper medical infrastructures, or they had outdated equipment. This has revealed the vulnerability of a few healthcare issues, such as HIV/AIDS, tuberculosis, malaria, etc. as they are quite widespread among the population.
Keywords: Public Healthcare, e-health, Health Information, Online Media Coverage, Health Campaigns.
Scope of the Article: Optical Communication