The Influence of Information Technology and Co-Creation on Handicraft SME Business Performance
Nizar Alam Hamdani1, Asri Solihat2, Galih Abdul Fatah Maulani3
1Nizar Alam Hamdani, Universitas Garut, Indonesia.
2Asri Solihat, Universitas Garut, Indonesia.
3Galih Abdul Fatah Maulani, Universitas Garut, Indonesia.
Manuscript received on 24 April 2019 | Revised Manuscript received on 07 May 2019 | Manuscript Published on 17 May 2019 | PP: 151-154 | Volume-8 Issue-1S May 2019 | Retrieval Number: A10210581S19/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The development of information technology has influence on consumer purchase intention. Co-creation is a collaboration between costumers and producers in developing products so as the developed products meet the expectation of the customers. Today’s market is getting more and more horizontal thanks to the advancement of Internet technology. At the same time, Internet facilitates the process of co-creation through its capability of providing platforms for collaboration between producers and customers. The purpose of this study was to analyze the influence of information technology and co-creation on SME business performance. The samples were 45 handicraft SMEs selected using a nonprobability sampling technique. Data analysis was performed using SEM-PLS. The results revealed that information technology encourages business performance and that co-creation practices improve the performance of handicraft SMEs as co-creation enables producers and customers to jointly produce a mutually valued and customized products.
Keywords: Information Technology, Co-Creation, Business Performance.
Scope of the Article: Measurement & Performance Analysis