Volume-8 Issue-4S3, December 2019
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Volume-8 Issue-4S3, December 2019, ISSN: 2277-3878 (Online)
Published By: Blue Eyes Intelligence Engineering and Sciences Publication
The Effect of Social Network on Retail Buying Behaviour in Chennai City
P. Aasish Nahar
The Impact of Behavioral Finance on Credit Card Users in Chennai City
N. Jannifer Rani1, Anli Suresh2
Customer Contentment in E-retailing of Millennial Generation in Chennai City
T. S. Bhuvaneswari1, A. Anis Akthar Sulthana Banu2
Upliftment of OTC Medicines Towards Innovative Marketing Strategies
G. Abarna1, R. Shanthi2
Usage of Tax Saving Instruments Among Individual Assesses
Srinidhi P1, Khavi Priya B2
Consumer Satisfaction on Health Drinks With Specific to Horlicks in Vellore City
R. Sugumari
Factors Influencing Customers’ Adoption of Online Banking Services (With Special Reference to NEFT, RTGS, IMPS)
C. B. Pavithra1, A. C. Ranganayaki2
Block Chain Technology in India – Challenges and Opportunities
K. Shruthi1, Tamilarasi. M2
Difference of Watermarking & Steganography
J. Priscilla Sasi1, P. Arul2
Role of Public Sector Bank in Financial Inclusion of Low or Middle Income Group in Chennai
Keerthika. R1, Anli Suresh2
An Examination to Advance / Develop Organization Citizenship Behavior
J. M. Jaffar Sadiq
Challenges Faced by the Employees towards Industrial Relations at V.O.Chidambaranar Port Trust, Thoothukudi
R. Samundeswari
Impact of Workplace Wellness in Influencing Job Satisfaction of IT Employees in Chennai
V. Sathyavathi1, R. Angayarkanni2
Rural Micro Finance and Women’s Empowerment – with Reference to Bangalore Region
Chandrakala M1, H H Ramesha2
Perception towards Artificial Intelligence in Human Resources Management Practices –with Reference to IT Companies in Chennai
P. Barani Kumari1, A. Hemalatha2
Role of Artificial Intelligence in Social Media Marketing
Victoria Henry
Digital Marketing – A Strategic Platform for Insurers to Target Prospective Customers
D. Abraham Pradeep1, B. Anbazhagan2
Customers Online Shopping Experience – Comparison Among Amazon, Flipkart & Snapdeal
Devaki Shetty1, Saraswathi Moorthy2
Employee Engagement Strategies in Software Companies in Chennai
Keerthana Y. H1, T. K. Avvai Kothai2
Transfiguration of Saving and Spending Habits of College Students Ascribed to Internet Banking
Sharmila V
Asset Reconstruction in Banking Industry
Mallika S1, Ramya T R2, Shobana T3
Impact of Environmental Issues on Consumer Senses Leading to Ecofriendly Buying Decisions
Hannah Fredrick1, J. Salomi Backia Jothi2
Challenges Faced by Organisations in Providing Employer – Sponsored Child Care Facilities
A. Martina
An Exploration of the Various Dimensions of Organisational Citizenship Behaviour
Minothi J1, J. Arul Suresh2
Cashless Economy in India – Public Attitude and Perception in Chennai
Sree Akshara Mithran1, J. Sulaiman2
The Cashless Economy and its Effects Among the Salaried Employees in Chennai City
S. Dhanalakshmi1, K. Komalavalli2, R. Hemalatha3
Digital India and Cashless Economy: towards $5 Trillion Indian Economy
Gayathri T N
Significance of Retention Strategies in Business Services Sector
Hannah Fredrick1, Joy Christy Hemema2
Customer Satisfaction towards Paytm Mobile Wallet – With Special Reference to Working Women in Chennai City
S. Ramya1, T. K. Avvai Kothai2
Attitude of Staff Working in Primary Health Centres with Special Reference to Thoothukudi District
V. Sangeetha1, K. Chandra2, R. Tiffany3, S. Eswaralakshmi4, E. Shiney Janet5
Emotional Touch Points as a Predictor of Service Quality in a Tertiary Care Hospital, Chennai
Catakam Keshika1, G. Jabarethina2
Consumer Preferences towards FMCG in Rural Areas in Sivagangai District
P. Pandian
Customers Satisfaction towards Housing Finance of Commercial Banks in Chennai City
P. Vimala
Debt Equity Mix & Financial Performance: Evidence from Indian IT Sector
Deepika Upadhyay1, Lisa Bardhan2, Anand Mishra3, Miklesh Prasad Yadav4
EI and WLB Effects in Performance of Women Employees in IT Companies at Chennai
M. Theboral Victoriya1, R. Angayarkanni2
Role of Goods and Services Tax in India’s Economic Development
Gowtham Ramkumar1, S. Chitra2
Influence of Investors’ Preference towards SBI Mutual Fund in Chennai City
M. Rajesh
Purchase Intention of Consumers towards Smart Phones in Thiruvallur District
S. Sangeetha
Present Prominence of the Electronic Wallets in India
C. Thangamani1, J. Srinivasan2
Using Social Media as an E-Commerce Medium: Determinants of Technology Acceptance to Use E-Commerce via Social Media
Kishore Raaj Suresh1, K. Lavanya Latha2
An Economic Analysis of Non-Performing Assets of Banks in India
Sankara Narayanan K
Users’ Experience towards the Use of Mobile Applications
R. Uma
Knowledge Management – a Fostering Tool for Parallel Outlines among Public & Private Sector Banks
V. Kuppulakshmi1, S. Manikandan2, M. Kavitha3
Factual Video Advertisements in Facebook
S. Habeeb Ur Rahaman
Absenteeism of Employees in a BPO Company
S. Sangeetha1, G. Sundharavadivel2
Retention of Employees at a Private Sector Small Bank, Chennai
K. Padmavathi1, S. Geethalakshmi2, G. Sundharavadivel3
Effectiveness of HR Policy in ITES at Chennai
D. K. Hemamalini1, G. Sundharavadivel2
The Role and Perception of Customer on Buying Behaviour Towards Real Estate Industry
C. P. Senthil Kumar1, M. Karthiga Priya2
Determinants of Work Life Balance Among Women in Chennai City
C. P. Senthil Kumar1, H. Krupanandhan2
Relationship Between Brand Engagement and Social Media Marketing
V. R. Neeraja1, M. Nirmala Mohan2
Customer Perception Towards Food Ordering Mobile Applications [FOMA] Services
M. Shanmugavel1, B. Devamaindan2
Impact of Knowledge Management and Organisation Accomplishment – with Reference to College’s in Chennai City
P. Libia1, N. Swarnalatha2, M. Jeevitha Kumari3
Impact of Brand Equity on Television in Chennai City
A. Rajalakshmi
Customer E-Satisfaction Towards E-Retailing Services in Salem City
M. Abirami
Performance Management – an Operative Instrument for Effective Decision Making
M. Kavitha1, T. Punitha2
Social Entrepreneurship in Digital Age for Both Quality Pace for Economic Development
Lavanya V1, S. Chitra2
Personality, (NEURO) Trust and LMX in Information Apportionment
Chhaya Wadhwa1, Ruchi Malik2, J. Satpathy3
The Influence of Instagram Travel Influencers and Travel Motivation on Destination Image and Travel Intention
Khadeeja Bilquees A1, Deepa Ittimani Tholath2
Leadership Role in Making Effective use of Innovation in Industry 4.0
S. Sridhar
The Role of Customer Experience in Brand Royalty and Emotional Intention of Cars in Chennai
N. Jeeva
Employee Retention in Selected Export Companies in Chennai
V. Bhuvaneswari
Job Satisfaction among Women Working in Night Shift in Chennai City
A. Anuradha
Entrepreneurial Training Effectiveness with Special Reference to District Industrial Centre, Thiruvallur
J. Johnson Pandian
Employee Morale in Selected IT Companies in Chennai City
Shobha Edward
Customer Perception Towards Online Shopping in Chennai City
Wilson Paul
Competency Level of Employees at Auto Mobiles Industry Chennai
R. Devi
Customer Satisfaction Towards Internet Banking with Special Reference to North Chennai
K. Lalitha Kameswari
Usage of Digital Payments – Pre and Post Demonetization
G. Maheswari1, Justin Thomas Philip2
Competency Mapping of Employee with Special Reference to Unitech Plasto Components Pvt. Ltd, Chennai
K. B. Praveen1, S. Tamilarasi2
Benefits and Challenges of Online Food Ordering and Delivery Service – with Special Reference to Working Women in Chennai
K. Shyamala1, R. Subhasri2
Influence of Educational Welfare Measures with References to Government and Aided School Students in Chennai
M. Kavitha1, S. Navin Kumar2
Quality of Leadership and its Impact on Productivity of an Organisation (with Special Reference to N. M. Compusys Private Limited)
S. Asaithambi1, V. K. Somasundaram2
Performance Appraisal of Employees in IT Industries in Chennai City
S. Anitha
Entrepreneurial Skill Development in Disadvantaged Group of Entrepreneurs
V. R. Palanivelu1, N. Chandrasekar2
Customers’ Perception Towards Mobile Banking with Reference to Chennai City
R. Purushothaman
Brand Reputation in Indian Marketing Environment
S. Sujatha
Application of Goods and Services Tax (GST) in India (With Reference to Perception of Consumer in Chennai City)
R. M. Duraiarasan1, M. Ramila2
Dissection of Predominant Sectors in NIFTY 50
J. Justin Rayappa1, Caroline Clement2
Major Currency Pairs: Forex Market
Ritu Kothiwal1, Abinaya Rajiyan2
Digitalizing 360 Degree Employee Competency using Banzhaf Power Index and CDF
J. Mahalakshmi1, K. Uma Devi2
Transformational Leadership and Innovative Strategies Influencing Startup Performance
S. Sangeetha1, R. Shanthi2
Customer’s Usage of Cashless Banking Services -with Special Reference to Puducherry (U.T)
S. Thirumal
Customer Service Quality Practice in District Co-Operative Bank – with Reference to Thiruvananthapuram District Cooperative Bank
Sandhya S1, Viji Vijayan2, Hari Sundar Govindaraman3
Relationship of Emotional Intelligence, Workplace Spirituality and Performance
S. Bhavaneswari1, P. Jagadeesan2, P. Balaji3
Consequences on Consumption of Packaged Drinking Water
S. Archana Bai1, T. Vimala2
Social Skills Acquisition Among Engineering and Management Research Scholars
S. Jayalakshmi1, P. Balaji2
The Effect of Practices of Green Human Resource Management Based on Teaching Faculties in Chennai City
R. Bhagyalakshmi1, M. Priyanka2
Influence of Work Life Balance (WLB) on Organisational Performance
A. Shamim Banu1, G. Sundharavadivel2
Determinants of Distributor’s Satisfaction on Multi Level Marketing [MLM] Strategies
O.S. Vedavalli1, M. Venkatramaraju2
Role of Digital Marketing on Buying Behaviour of Youth
K. Bhavani Selvi
Petrol Price: Pre & Post Goods and Services Tax (GST) in India
S. Saravana Kumar1, R. Kiruba Shankari2
Women Entrepreneurship in Global Perspective with Reference to India
Chaitanya Kalidindi1, P Girijasri2
Financial Soundness of Housing Finance Companies: Application of Altman Z- Score Model
B. Ramesh1, P. Suvarchala Devi2
Resource Sharing for Granted & Grant-free Demands in 5G for Non-orthogonal Multiple Access
K. Raghavendra1, N. Sreekanth2, P. Swamy3
Emergency Protection System for Women
S. Srikanth1, G. Harish Kumar2
Vision-Based Security System
Dbk Kamesh1, S. Venkateswarlu2, K.V. Subba Lakshmi3
Secured Data Sharing in Supply Chain of Food Safety using Block Chain
Kanakadurgabella1, Mamatha Sure2
The Belief of World Records Fusion and its Software to Cyber Protection
Geeta Sai Sruthi1, A. Prakash2, P. Padmaja3, D.B.K. Kamesh4
Improving the Performance of the Prediction by Machine Learning Algorithms
M Srinivas Reddy1, Kanaka Durga B2, A Damodar3
Super-Resolution using Anchored Neighborhood Regression
T. Madhulatha1, Gowri2
Does Consumer’s Retail Format Choice Decisions Distinguish among 4Cs of Marketing? Evidence from a Research on Jeans wear Retailing
Sudha Vemaraju1, Anand Bethapudi2
A Absolute Method of Worklife Balance in Public Sector and Private Sector Banks of Hyderabad (Urban) and Hyderabad (Rural) Regions
Ch. V. L. L. Kusuma Kumari1, S. Suman Babu2
The Impact of Technology in the Field of Accounting in Small and Medium Enterpresis
P. Sridhar1, N. Roopalatha2
A Classical Scheme of AES Algorithm using Cipher Key
Laxmi Palamarthi1, C. Murali Krishna2
Resource Sharing for Granted & Grant-free Demands in 5G for Non-orthogonal Multiple Access
K.Raghavendra1, N.Sreekanth2, P.Swamy3
Privacy Preserving in Data Mining with No Data Loss with a Combinational Scheme
A. Damodar1, C. Rajeev2, M. Srinivas Reddy3
Exploration of System Performance of Quantum Cryptography in Network Security
Velpula Sundara Ratnam
A Scheme to Detect Wormhole attack, Applications and Examination of Routing Protocols in Wireless Sensor Network
K. Kumara Swamy1, P. Manikandan2
Unification of Password Encryption
Aarthi K
SHGs in BIHAR – A Examination of Their Saving Behavior and Saving Products
A. Sreenivas