Search Engine Optimization (SEO) in Promoting E-Commerce Start Aja. Com
Adrian Kosasih1, Lorio Purnomo2, Oscar Sidanta3, Sfenrianto4
1Adrian Kosasih, Information Systems Management Department, BINUS Graduate Program – Master of Information Systems Management, Bina Nusantara University, Jakarta.
2Lorio Purnomo, Information Systems Management Department, BINUS Graduate Program – Master of Information Systems Management, Bina Nusantara University, Jakarta.
3Oscar Sidanta, Information Systems Management Department, BINUS Graduate Program – Master of Information Systems Management, Bina Nusantara University, Jakarta.
4Sfenrianto, Information Systems Management Department, BINUS Graduate Program – Master of Information Systems Management, Bina Nusantara University, Jakarta.
Manuscript received on February 02, 2020. | Revised Manuscript received on February 10, 2020. | Manuscript published on March 30, 2020. | PP: 577-580 | Volume-8 Issue-6, March 2020. | Retrieval Number: F7396038620/2020©BEIESP | DOI: 10.35940/ijrte.F7396.038620
Open Access | Ethics and Policies | Cite | Mendeley
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: StartAja.com is an e-commerce designed to help connecting business people who have similar interests in certain business area. Currently, StartAja.com hasn’t have digital marketing strategy yet to simplify keyword searches in promoting StartAja.com. This research’s objective is to formulate a Search Engine Optimization (SEO) strategy. By using SEO, StartAja.com is expected to be the top ranked e-commerce in search engine websites. Research data are obtained through observing the interface and functionalities of StartAja.com, and also its promotion requirements. This research has discovered the right combination of keywords to be used in SEO, to help optimize the promotion of StartAja.com.
Keywords: Digital Marketing, E-Commerce, Promotion, Search Engine Optimization.
Scope of the Article: E-Governance, E-Commerce, E-Business, E-Learning.