The Impact of Awareness of Password Management of Digital Banking Services on Customer’s Adoption in India
Nitin Bansal1, Nishtha Pareek2, Abhinav Nigam3
1Nitin Bansal, Assistant Professor, FMS-WISDOM, Banasthali Vidyapith, Rajasthan, India.
2Nishtha Pareek, Assistant Professor, FMS-WISDOM, Banasthali Vidyapith, Rajasthan, India.
3Abhinav Nigam, Assistant Professor, FMS-WISDOM, Banasthali Vidyapith, Rajasthan, India.
Manuscript received on May 25, 2020. | Revised Manuscript received on June 29, 2020. | Manuscript published on July 30, 2020. | PP: 557-563 | Volume-9 Issue-2, July 2020. | Retrieval Number: D8856118419/2020©BEIESP | DOI: 10.35940/ijrte.D8856.079220
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Password management is a highly decisive component while adopting digital banking services. Password composition strategies facilitate the users to construct a safe, secure and strong password which is difficult to crack and misuse your confidential information. There should be an institutional structure to enhance the awareness level of password management of users to minimize the probability of cyber attack. This study has focused on the analysis of impact of awareness of password management of digital banking services on customer adoption in India. To analyze the applicability and reliability of scale, factor analysis has been administered before the use of stepwise method (forward selection) of multiple regression. Primary data on 5 point Likert scale has collected from the Delhi region with the help of questionnaires through a self administered approach. Stratified random sampling technique was used and total 432 useful schedules were considered for analysis of data using SPSS version 23. The results of the study show that there is a positive impact of awareness of password management of digital banking services on customer’s adoption in India.
Keywords: Password security, Password management, Password composition strategy, Digital banking services, Common password, Awareness of password management, Cyber frauds.