Factors Affecting Stress and Job Satisfaction its Impact on Performance of Medical Representatives at Central Kerala Region with Special Reference to Era of Coronavirus (COVID-19) –Pandemic Outbreak.
Gayathri. T. J1, E. Muthu Kumar2
1Gayathri T. J*, M.B.A, M.Phil, Ph.D Scholar, Nehru college of Management Thirumalayampalayam
2Dr. E. Muthukumar, M.B.A, M.Phil, Ph.D Associate Professor Nehru college of Management Thirumalayampalayam
Manuscript received on September 14, 2021. | Revised Manuscript received on September 20, 2021. | Manuscript published on September 30, 2021. | PP: 184-187 | Volume-10 Issue-3, September 2021. | Retrieval Number: 100.1/ijrte.C64650910321 | DOI: 10.35940/ijrte.C6465.0910321
Open Access | Ethics and Policies | Cite | Mendeley
© The Authors. Published By: Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study is to find out and analyse the factors influencing job stress and job satisfaction and its impact on performance of Medical Representatives working under pharmaceutical industry, at Central Kerala districts (PALAKKAD, THRISSUR, ERNAKULAM and IDUKKI). We all know that increased stress leads to reduced productivity and also overall affects the overall performance. Stress is a universal phenomenon and common challenge to employee productivity, it is the unavoidable reality of modern day workplace. Apart from other professions, Medical Representative’s daily life or work involves continuous field work, continuous travelling, waiting for Dr visits, administrative work, sales pressure, and more.. Medical Representatives need to be always physically fit, mentally alert & attentive, presentable, punctual, patient, committed, responsive, skilled communicator, and an extrovert person to be able to succeed in the amazing competitive field of Pharmaceutical industry.
Keywords: Pharmaceutical industry, Medical Representative, Job stress, performance, Job Satisfaction.