Successful Women Entrepreneurial Business Performance Model in MSMEs of Karnataka
Shivakami Rajan1, Muralidharan P2, Hariharan Ravi3
1Shivakami Rajan, Faculty, St. Joseph College of Commerce Autonomous, No. Brigade Road, Bengaluru (Karnataka), India.
2Muralidharan P, Faculty, St. Joseph College of Commerce Autonomous, No. Brigade Road, Bengaluru (Karnataka), India.
3Hariharan Ravi, Faculty, St. Joseph College of Commerce Autonomous, No. Brigade Road, Bengaluru (Karnataka), India.
Manuscript received on 14 June 2019 | Revised Manuscript received on 10 July 2019 | Manuscript Published on 17 July 2019 | PP: 111-175 | Volume-8 Issue-1C2 May 2019 | Retrieval Number: A10300581C219/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Purpose of this paper: The successes of Indian women entrepreneurs play an important role in the Indian economy not only because of their contribution towards the National GDP but since they are a part of the ongoing national efforts to alleviate the global status of Indian business women. As mediators of economic growth and development of every state economically and socially, successful women in MSMEs sector in India bring in an overall socio-economic growth of rural and urban population, bridging their gap. The quickest way to foster and hasten development in the economy is, thus to encourage the successful business performances of women entrepreneurs, reducing discontinuances among them. Hence there is a need to continuously encourage women in MSMEs attain success. Design/methodology/approach: The objective of this study is to explore and develop a model for successful business performance of women entrepreneurs in MSMEs. The Empirical research is conducted through the questionnaire using a randomly selected sample of 400 women entrepreneurs. Findings: A key finding of this study is the explanatory variables significantly associated with the propensity to perform successful are not the same as those significantly associated with selected size and performance measures. A model of Successful Women Entrepreneurial Business Performance Model (SWEBP) is developed using regression analysis. Research limitations: As the research is limited to women entrepreneurs in MSMEs only, the developed model may be limited in application to developing economies. Practical implications: Using the developed model, sector- wise study can be undertaken in different sector of MSMEs to understand if there are significant differences in performance indicators of industries spanning MSMEs group so that strategies for relevant stakeholders could be devised. Original/value of paper: Using the developed model, sector-wise study can be undertaken in different sector of MSMEs to understand if there are significant differences in performance indicators of industries spanning MSMEs group so that strategies for relevant stakeholders could be devised.
Keywords: Business Performance Model, Business Performances, Entrepreneurial Success, MSMEs and Women Entrepreneurship.
Scope of the Article: Social Sciences