Social Media Usage and Its Impact on Work Productivity at a Malaysian Univerisity
S. Mohamed1, S. Sidek2, S. Z. Izharrudin3, N. Kudus4, M. A. Hassan5, M. A. Noor6
1S.Mohamed, C-ACT Centre of Excellent, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, Durian Tunggal, Melaka, Malaysia.
2N.Kudus, C-ACT Centre of Excellent, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, Durian Tunggal, Melaka, Malaysia.
3M.A.Hassan, C-ACT Centre of Excellent, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, Durian Tunggal, Melaka, Malaysia.
4M.A.Noor, Centre for Languages and Human Development & C-ACT
5S.Sidek, C-ACT Centre of Excellent, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, Durian Tunggal, Melaka, Malaysia.
6S.Z.Izharrudin, Institute of Technology Management and Entrepreneurship & C-ACT.
Manuscript received on 25 May 2019 | Revised Manuscript received on 12 June 2019 | Manuscript Published on 26 June 2019 | PP: 167-172 | Volume-8 Issue-1S5 June 2019 | Retrieval Number: A00310681S519/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The ubiquity of social media at the workplace has motivated researchers to investigate its contribution to the work performance among employees. However, an investigation of this phenomena at a learning institution in Malaysia is still nonexistence. Thus, this study aimed to explore the perceived impact of using social media to work productivity among employees at a particular university. A focus group interview among nine employees consisting of different job scope at an academic centre of a particular university has been conducted. Data were transcribed, coded and categorised using Nvivo Pro 11 software. The finding of this study showed the common social media used by the respondents are Whatsapp followed by email, Facebook, Youtube and Google via smartphone and desktop for work, notification and reminder purposes. Respondents highlighted the positive and negative impacts of using social media which affect their job productivity and showed different perceptions toward the relationship between the reasons of using social media and staff productivity. The findings were limited to a particular context hence generalising them to other context need to be done with caution. Further, this study can be considered as a preliminary study to gain further understanding of the impact of social media to work productivity.
Keywords: Social Media, Work Productivity, Focus Group, Perceptions, Usage Pattern, Impact of Usage.
Scope of the Article: Social Networks